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Royalty-free images o not carry exclusive rights but are still a pocket-friendly option and a wise buy as they can be used for many applications. If you need an image of an isolated object, then royalty-free is an excellent choice. Royalty-free images can be used in secondary webpages or short-term ads.

Background images, landscapes or other flora or fauna photos are not usually specific enough to warrant an exclusive license, unless you are using it for an application that requires a license, such as a book jacket, billboard, calendar, music album cover and so on.

Rights-Managed Stock Photos:

Rights-managed photos or those with protected licenses allow you to use a photo for a specific use and for a specific amount of time and generally do not grant exclusive rights. The agencies will ask you the purpose and time for which you want to use the photos. These agreements vary depending on whether the image will be for commercial or editorial use. These types of licenses generally start at under $200 for a small image, and increase in price as the scope of the use expands.

This is a good choice for calendars, book jackets and interior pages, posters, advertising and promotional campaigns, brochures, packaging for software, greeting cards, music album covers, trade show displays, billboards and exhibits. Typically, rights-managed images can only be used for one specific application, so using one decreases the chances that another company will spread the image all over its pages at the same time that you do.

Irrespective of the license type selected, be sure to read the agreement and licensing terms carefully to ensure that you stick to the guidelines.